Each pair that dropped got a 3-up; the row featuring 2 looping videos and a product photo carousel.

Vibe video

Interview video

With each colorway’s launch, another row was added to @adidashoops’ grid…

… and another Story went up to further the narrative around each colorway.

“VOYAGER” : Harden’s lifelong journey to arrive at the MVP status he’s earned.

“INVADER” : Harden’s legendary pre-game hallway fits.

“COSMOS” : The concept of ‘the unknown’ as ridiculous quizzes.