@adidasfootballUS
Season-long content package

REACTIVE CONTENT For over 20 of adidas NFL athletes, we created the game-day goods. Whether they got three TDs or three sacks, adidas’ channels were prepared with feature content & copy that both captured the athlete and capitalized on their accomplishment.

SCHEDULED CONTENT For key matchups, we had timely posts prepared heading into each big weekend for their big stars.

LATE-SEASON CONTENT Executions are also locked and loaded for major season-long achievements. Whether JuJu ends with 1,000+ yards again or Mahomes breaks his own TD record, adidas is poised to instantly capitalize.