• SOME THINGS
  • by Eric Samsel
  • WHOSE CURRENT AVAILABILITY IS
Eric Samsel: freelance cd/cw

creative direction & copywriting

  • SOME THINGS
  • by Eric Samsel
  • WHOSE CURRENT AVAILABILITY IS

DRAFT DAY
Welcoming Trevor Lawrence to the NFL and to the roster.

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OPENING DAY Blow off the cartridge, because baseball is back, baby!

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LIL’ DUNKS

The Gatorade Dunk is indelibly tied to sport’s biggest championships. But what about something for all the little wins along the way? We pitched and sold the concept of Lil’ Dunks as a funny, social-centric tzotchke. Soon, you’ll be able to own one to help celebrate any lower-case w.